How can cities attract new visitors? Spectacular water shows

Cities and municipalities across Europe are seeking new ways to promote themselves, attract tourists, and build their image as modern places open to innovation and entertainment. Classic forms—concerts, fairs, and fireworks displays—are slowly losing their freshness. In their place are spectacular attractions that combine modern technology, sport, and a spectacular setting. One of the most spectacular solutions is water shows using flyboards, jetpacks, or electric boards, which can attract thousands of spectators over the water.

Why do water shows attract crowds?

The magic of water shows lies in their uniqueness. This isn’t just another concert or stage performance. It’s a show where the element of water meets the power of technology. Audiences can see people floating several meters above the surface of a lake, acrobats performing tricks on flyboards, or spectacular jumps from blob jumps. It’s something that surprises, entertains, and inspires, and it looks great on social media.

Water shows are also incredibly versatile. They work well in both large cities hosting lavish city celebrations and smaller municipalities seeking to highlight their tourist appeal.

Water shows as a promotional tool for cities and municipalities

Hydro-jet shows are also a marketing tool. By organizing this type of event, cities benefit from:

• A strong visual impact – water shows are attractive both photographically and video-wise, guaranteeing extensive media and social media coverage.
• A modern image – a city that invests in spectacular, innovative attractions builds the image of a place open to new trends.
• Tourism promotion – water shows attract not only residents but also tourists from neighboring cities and regions.
• Sponsor involvement – ​​a water show is an excellent platform for brands wanting to showcase their presence at modern events.

In the age of social media, every show naturally goes viral. Participants eagerly share videos and photos, allowing the event to reach far beyond the boundaries of the city or municipality.

How to organize a water show?

Organizing such an event requires collaboration with professional partners. Experience and technical support are crucial. Furthermore, participant safety and visual impact must go hand in hand.

In the Polish market, the leader in this industry is Flyboard Polska – the largest hydro-jet center in Central Europe, operating in eight cities across the country. The company organizes shows and also showcases modern electric boards such as the fliteboard and electric jetsurf. This allows each city to tailor the event to the nature of its celebration or festival.

In Germany, hydrosport.de offers similar solutions, collaborating with cities and municipalities to organize shows promoting regions and local tourism.

Water Shows, Team-Building and Corporate Events

Hydro-jet shows are also an excellent solution for corporate events and employee team-building activities. More and more companies are looking for ways to stand out and organize something more than just a traditional dinner or paintball game.

Water attractions like flyboarding, jetsurfing, and blob jumping are perfect for:

• company picnics,
• brand promotional events,
• water-based team-building events,
• team building activities based on shared emotions.

Emotions are key – the experience of a water show unites participants, builds a positive company image, and creates a “wow” effect that is talked about long after the event.